But it's what's inside that counts if you want that product to have a chance of getting repeat buyers.
The octopus with boxing gloves was certainly an attention-getter. The name of the beer put a smile on my face, and I said to myself, "What the hell: I haven't had a GLB beer in about a year, so I might as well give it a try."
I'm glad I did.
Octopus Wants to Fight IPA (6.2% ABV)Appearance: slightly unfiltered, deep gold to amber, with a foamy, off-white head that settles to a dense lace.
Great Lakes Brewery
Etobicoke (Toronto), ON
Nose: highly aromatic pine resin and grapefruit rind. It's slightly candied, with a touch of eucalyptus.
Palate: hops come in with a 1-2 punch. There's a bitter uppercut of grapefruit rind and a jab of flint. A peppery finish comes in for the K.O.
Overall impression: yup, this is one in-your-face IPA that comes out swinging and gracefully dances around your mouth. There's a lot of hoppiness but some solid citrus fruit.
Octopus Wants to Fight is a heavyweight IPA with which I wouldn't want to go more than a couple of rounds at one time, but it is a definite contender for future sessions. The packaging is unmistakable, but it's what's inside that makes this ale a keeper.
Beer O'Clock rating: 3.5